The Jolbors Awards Central Asia recognized its winners on October 3, 2026, at a ceremony held at ZOR TV in Tashkent, Uzbekistan. Kazakh creative agency SEED emerged as the top honoree, taking home a total of 13 awards.
The Jolbors Festival, named after the word “tiger” in Uzbek, celebrates creativity and excellence in marketing and advertising across Central Asia. According to its official website, the awards are viewed as the region’s most prestigious recognition for outstanding creative work, attracting participation from various agencies, companies, and professionals.
Highlights from the Awards
SEED’s major accolades came from two standout campaigns: “Streets Speak” for Yandex Search, which won six awards, and “CALLED TO TRAVEL” for Freedom Travel, which secured three. Overall, Kazakhstan agencies garnered 23 awards, while their Uzbek counterparts received three.
SEED was not only acknowledged for its winning campaigns but also received the Agency of the Year title at the event. Other notable competitors included FCB Almaty and Ogilvy ATA, both of which were recognized for their contributions during the festival.
The winners in various categories included:
- Branding & Design:
- Bronze: “Imperfect Identity” by SEED for SEED
- Silver: “Toyla Music Festival — Pattern of Modern Celebration” by SEED
- Digital & SMM:
- Silver: “Streets Speak” by SEED for Yandex Search
- Bronze: “At One Table” by Food on Yandex Go
- Marketing:
- Gold: “CALLED TO TRAVEL” by SEED for Freedom Travel
- Bronze: “CALLED TO TRAVEL” by SEED for Freedom Travel
- Special Awards:
- Gold: “Brandalism” by SEED for Uklon Uzbekistan
Ogilvy ATA also received recognition, with “THE NATION THAT TRAVELED AS SOUND” winning Silver for its creative use of audio for Coca-Cola. The awards symbolize not just achievements in creativity but also the growing talent in the Central Asian advertising landscape.
Details regarding future events or additional developments from the festival have not yet been disclosed.
