SURESNES, France, October 19, 2026 — Proya Cosmetics has officially inaugurated its new Europe Innovation Center Laboratory in Suresnes on October 13, 2026. This development follows the establishment of the Proya Europe Innovation Center in La Défense, Paris, in 2024, and reflects the company’s strategic aims for international expansion and local engagement.
The newly opened laboratory will play a pivotal role in Proya Cosmetics’ research and innovation ecosystem, complementing its existing R&D facilities. It will focus on leveraging Europe’s expertise in longevity, skin biology, biotechnology, and sustainable practices, creating synergies with the company’s other research sites in Hangzhou, China, and Shanghai.
With a space of 450 square meters and equipped with 76 advanced instruments, the Europe Innovation Center Laboratory boasts a team of seven dedicated researchers. The laboratory aims to pioneer new scientific knowledge and explore additional research areas with high growth potential, while fostering collaborations within Europe.
Mr. Hou Juncheng, Founder and Chairman of Proya Cosmetics, emphasized the laboratory’s purpose: “This Europe Innovation Center Laboratory connects the European and Chinese ecosystems to draw on combined strengths and create new innovation capabilities through the interaction of scientific, cultural and consumer perspectives.”
Engagement at Cosmetic 360
The inauguration ceremony attracted numerous scientific and institutional partners and preceded the COSMETIC 360 trade show, held at the Carrousel du Louvre on October 14 and 15, 2026. At this event, Proya Cosmetics is showcasing its research efforts to over 5,500 attendees from 70 countries.
Proya is also participating in the show’s Innovation Challenges, themed REGENERATIONS, seeking collaboration with project leaders to explore new technologies applicable to the cosmetics sector. Notably, Dr. Sun Peiwen, Chief R&D and Innovation Officer, presented a keynote address on sustainable manufacturing practices, while Dr. Lieve Declercq, Chief Scientific Advisor and Vice President of the Proya Europe Innovation Center, joined a roundtable discussion on open innovation and the role of research networks in consumer benefit delivery.
Proya Cosmetics has stated that its commitment to connecting global scientific expertise with local innovation will enhance its ability to meet changing consumer needs, as evidenced by the strategic objectives outlined in its 2025 “Double Ten” strategy. Founded in 2003, Proya Cosmetics is recognized for its diverse product lines, including skin care, makeup, and hair care, and reported revenues of RMB 10.597 billion in 2025.
The company aims to position itself among the world’s top ten cosmetics firms by 2035, supported by initiatives in technology, talent, and operational digitalization.
