Asia-Pacific’s cruise industry is experiencing significant growth, with a 19.6 percent increase in passenger numbers year-on-year, surpassing three million travelers. This makes the region the fastest-growing cruise market in the world, according to the Cruise Lines International Association.
During the Cruise Leaders’ Panel at ITB Asia, industry experts expressed optimism about future demand, which they believe will be fueled by first-time cruise passengers from India, Indonesia, and the Philippines. Investments in infrastructure are also drawing interest from international cruise lines.
Isha Goyal, director and CEO of STIC Travel Group, highlighted the evolving cruise market in India, where cruise travel currently represents just one percent of total travel. She noted a rising interest in expedition, luxury, and solo trips. Goyal expects international river and ocean cruise brands to enter the Indian market within the next 18 to 24 months and mentioned the role of artificial intelligence in helping travel agents sell higher-value cruise itineraries.
“The next three years will be very exciting,” Goyal said, pointing to the addition of six new ports for large ships in locations such as Chennai and Kerala.
Wen Ciu Lee, head of Asia-Pacific at Intercruises Shoreside and Port Services, emphasized that pre- and post-cruise luxury packages are likely to become more customized, with activities tailored to specific destinations such as Indonesia, Japan, and Thailand.
Sarah Fox, vice president and regional general manager for South-east Asia at Disney Cruise Line, stated that passengers on their cruises are seeking memorable and seamless vacation experiences. She noted that Singapore and the Singapore Tourism Board are making necessary investments in aviation and port facilities to enhance the overall travel experience, rather than concentrating solely on the cruise aspect.
Fox also announced that DCL’s Disney Adventure will include Langkawi, Malaysia, as a new port of call on its itineraries.
Despite the optimistic outlook, industry leaders identified challenges, including the need for a regional equivalent of the Schengen visa and the influence of visa requirements and insurance on cruise bookings in India.
