As the travel industry gears up for 2027, new reports have highlighted potential destinations that vacationers may gravitate towards in the coming year. The recommendations suggest a blend of established favorites as well as emerging locales across Europe.
Travel platforms and guidebook publishers have weighed in on the hottest destinations, emphasizing cities and regions that offer unique experiences. Notably, Albania, lesser-known Greek islands, and smaller cities in Italy, France, and Germany are receiving increased attention.
According to Euronews Travel, some Spanish cities, including Cádiz, Marbella, and Málaga, are expected to rise in popularity, especially with a total solar eclipse occurring next August. The report also suggests that second-tier cities like Basel in Switzerland and Cambridge in the UK will be sought after.
Trending European Destinations for 2027
Expedia
Expedia’s guide on must-visit locations for 2027 highlights two European spots among its top 10. Perugia, Italy, ranked seventh, noted a 35% increase in searches from 2025 to 2026. This historic city is known for its jazz and chocolate festivals held in July and November. Chichester, located in West Sussex, UK, rose in searches by 30%, recognized for its Roman ruins and proximity to South Downs National Park.
Booking.com
Booking.com also identified three trending European destinations: Reims in France, Bratislava in Slovakia, and Pescara in Italy. Reims, known for its historic cathedral and Champagne cellars, is a popular choice for short trips from Paris. Bratislava offers a quaint old town and a vibrant culinary scene, while Pescara boasts beautiful Adriatic beaches and a lively waterfront.
Lonely Planet
Lonely Planet included five European locations in its 2027 Best in Travel list. The Veneto region of Italy encourages visitors to explore beyond Venice to its surrounding gems. Šibenik in Croatia appeals with its architectural heritage and festival scene. León, Spain, presents a medieval alternative to overly commercialized locations. The Swedish twin towns of Skanör-Falsterbo invite relaxation along the coast, while Dessau in Germany is celebrated for its cultural significance linked to the Bauhaus movement.
Skyscanner
Travel search engine Skyscanner’s top trending destinations include Malmö in Sweden, known for its blend of old and new architecture; Trapani in Sicily, appealing for its traditional coastal charm; Samos, Greece, with its serene atmosphere and stunning beaches; and Kittilä in Finnish Lapland, fostering winter sports and Northern Lights sightings.
Intrepid Travel
Intrepid Travel’s annual “Not Hot List” highlights less-explored destinations, with three in Europe: Alonnisos in Greece, Liepāja in Latvia, the European Capital of Culture for 2027, and Dalsland in Sweden, celebrated for its outdoor activities and natural beauty.
National Geographic
Six European spots made National Geographic’s must-visit list for 2027, including Norway’s Vestland, Poland’s Tricity (Gdańsk, Gdynia, Sopot), Leipzig in Germany, Normandy in France, and Santander in Spain, which is set to welcome new art museums. Dumfries and Galloway in Scotland rounds out the European nominations, featuring an upcoming dark sky observatory.
Fora Travel
Fora Travel’s Hot List for 2027 highlights Malta, Slovenia, and Finland as destinations experiencing a surge in interest, particularly noted for their cultural and natural attractions. Malta’s historic sites, Slovenia’s diverse landscapes, and Finland’s unique accommodations promise appealing experiences for travelers.
Virtuoso
The Virtuoso Luxe Report named Greece the most popular honeymoon destination for 2027, followed by Italy and France in the top 10. While iconic cities remain popular, there is a growing interest in quieter alternatives within these countries, like Ischia, Puglia, Provence, and more.
As travel enthusiasm continues to grow, these emerging destinations reflect changing preferences among travelers looking for authentic experiences away from the mainstream.
