Casual Hoteles, a hospitality chain based in Valencia, Spain, has officially launched its first international project in the Dominican Republic with the opening of a new tourist complex in Bayahíbe. This marks a significant milestone for the company, which was established in 2013 and is now expanding beyond Europe for the first time.
Details of the Bayahíbe Development
The new hotel complex is being developed in phases, with an initial offering of 73 rooms. An additional 24 units are scheduled to be added by December, bringing the total capacity to 97 accommodations by the end of the year.
Casual Hoteles has chosen an alternative approach to typical Caribbean resorts, focusing instead on smaller facilities that emphasize integration with local culture and the surrounding environment. The operation in Bayahíbe comprises three distinct concepts, each catering to different aspects of the tourism experience. These include “Casual On The Beach Bayahíbe,” which is situated along the waterfront and marina; “Casual Edén Bayahíbe,” located in the Dominicus area; and “Casual Green Village Bayahíbe,” which emphasizes nature tourism adjacent to the Cotubanamá National Park.
With the opening in the Dominican Republic, Casual Hoteles now operates in five countries: Spain, Portugal, Italy, Greece, and the Dominican Republic, spanning two continents. This expansion reflects the company’s efforts to diversify its portfolio towards long-distance vacation destinations, a shift from its traditional focus on urban hotels.
Juan Carlos Sanjuán, founder and president of Casual Hoteles, described this launch as “one of the most exciting moments” for the brand. He highlighted the company’s aim to showcase that their Valencia-based model can be successfully adapted and expanded into international markets while remaining attuned to local realities.
Why It Matters
The introduction of Casual Hoteles in Bayahíbe signifies a broader trend of diversification in the hospitality industry, as companies seek to align more closely with local communities and cater to emerging tourism preferences. This development is likely to contribute to the local economy and provide new options for travelers seeking unique experiences in the Caribbean.
