Spotify has renewed its licensing agreement with Joe Rogan, securing rights to his podcast and handling advertising sales under a multiyear deal. The terms of the new agreement are reported to be comparable to those of his previous contract with the streaming platform.
This renewal allows “The Joe Rogan Experience” to continue its broad distribution on Spotify, in line with its existing reach. Sources familiar with the deal estimate that Rogan’s previous contract was valued at approximately $250 million.
The move reflects Spotify’s commitment to retaining high-profile content creators as part of its strategy to enhance its podcasting offerings. Details regarding the exact duration of the new deal or any changes to content were not disclosed.
