Ghanaian producer and artist Juls has entered into a global partnership with Africa Creative Agency (ACA) to enhance his brand development and expand business opportunities across Africa and selected international markets. This new agreement will complement Juls’ current representation while the two parties collaborate on potential recording, distribution, and other strategic music ventures.
A significant aspect of the partnership is focused on Tabom, Juls’ cultural platform and event series. The collaboration aims to grow the commercial strategy for Tabom, secure brand partnerships, and increase its international presence while preserving its cultural identity and community connections.
“My journey has always been rooted in connecting cultures through music, particularly between Africa, the Caribbean and the wider diaspora,” Juls stated. He emphasized that partnering with ACA provides the necessary foundation to reach new markets, forge meaningful partnerships, and elevate Tabom into a global cultural platform.
Juls expressed his broader ambitions of creating opportunities that connect communities and establish a lasting legacy beyond his individual success.
Colin Gayle, founder and CEO of ACA, highlighted the agency’s commitment to augmenting Juls’ international profile. He noted the importance of connecting Juls with strategic partners while preserving the essence of his work. “Juls has already established a powerful global presence, and our role is to build on that foundation, unlock new opportunities, and connect him with strategic partners who recognize the full scope of his vision,” Gayle said.
Juls is recognized for his contributions as a producer, DJ, and artist, playing a significant role in advancing the international reach of contemporary African music through production, live performances, and cultural events.
Founded in Johannesburg, ACA operates offices in Los Angeles, Nairobi, and London. The agency specializes in talent management, brand partnerships, content production, strategic marketing, and live events. It also manages Exodus Records and Africa Creative Publishing, and initiates cultural projects including WAV Festival and Africa House.
This partnership intends to extend Juls’ influence beyond music, with a focus on establishing a sustained presence within the global creative and entertainment industries.
