DENVER (Tuesday, September 29, 2026) – Kroenke Sports & Entertainment (KSE) has announced a three-year renewal of its partnership with KeyBank, designating KeyBank as the exclusive Official Retail Bank Partner of the Colorado Avalanche. This collaboration, which has historical roots dating back to the team’s establishment, aims to enhance the relationship through various innovative initiatives.
New Features and Community Engagement
As part of this partnership, KeyBank will acquire naming rights for an area known as the KeyBank Ice Deck. This exclusive premium seating section located on the glass will offer eight all-inclusive tickets. Additionally, the bank will launch the KeyBank Small Business Spotlight program, aiming to promote local Colorado businesses through segments on Altitude Sports television and radio, as well as digital and in-game promotions at Ball Arena.
KeyBank will also take on the role of presenting sponsor for the Colorado Avalanche’s next three regular-season home openers and the annual Avalanche Alumni Game, which is set to take place at the University of Denver. The KeyBank logo will be visibly featured at Ball Arena, appearing at center ice beneath the team’s logo, and on banners at the Grand Atrium entrance.
Chris Picardi, the Market President for KeyBank in Colorado, expressed pride in the renewed partnership, highlighting KeyBank’s long-standing commitment to serving Colorado communities and families. “For three decades, we’ve been honored to serve Colorado families, businesses and communities while sharing in the excitement and pride Avs hockey brings to our state,” Picardi stated.
KeyBank has been a consistent supporter of the Colorado Avalanche since the franchise’s debut in Denver in 1995, having withstood the test of time through numerous victories including three Stanley Cup championships. Last season, the bank served as the presenting sponsor of various community events such as the Avs Alley watch parties during the 2026 Stanley Cup Playoffs.
Lacy Ekert, Chief Commercial Officer at Kroenke Sports & Entertainment, commended KeyBank for being an exceptional partner, expressing enthusiasm for the enhanced collaboration aimed at delivering memorable experiences for fans while supporting community-focused initiatives.
KeyBank, which celebrated its bicentennial in 2025, operates nearly 1,000 branches in 15 states and offers a suite of banking services, including small business loans and mortgage options. The Avalanche are slated to kick off their regular season at home against the L.A. Kings on Wednesday.
Why It Matters
This partnership between KeyBank and the Colorado Avalanche not only reinforces the financial institution’s dedication to the community but also aims to enhance the overall experience for fans attending games. By spotlighting local businesses, the collaboration seeks to foster economic development and community engagement in Colorado.
