Visit Finland is participating in ITB Asia 2026, held October 21-23 at Marina Bay Sands in Singapore, focusing on attracting buyers from Southeast Asia. The event brings together international travel professionals with the goal of fostering business connections.
The Finnish stand is organized in collaboration with Messuille Oy, aiming to engage with travel buyers from Thailand, Indonesia, and Malaysia, among other markets. The organizer reported that more than 1,500 buyers participated in the Hosted Buyer program at last year’s event, facilitating direct business discussions.
Engaging Asian Travel Buyers
According to Visit Finland, ITB Asia serves as a significant networking platform for tourism professionals in the region. The event is expected to also attract buyers from China, India, Australia, and New Zealand, enhancing Finland’s reach in the tourism sector.
Participants at this year’s fair include not only Visit Finland but also Visit Rovaniemi, as well as tourism organizations from Thailand, Singapore, Malaysia, and the Philippines. The show caters to a range of travel industries, from leisure and corporate travel to the meetings sector, co-locating with MICE Show Asia and Travel Tech Asia.
Visit Finland is showcasing the country’s appealing tourist destinations and experiences to enhance visibility and attract more visitors from the region.
For further information, Visit Finland’s event details are available on their official site.
