NEW YORK, Oct. 19, 2026 — Dynata has appointed Marcus Casal as its new Chief Product and Technology Officer (CPTO), a role in which he will oversee product development, AI and data strategy, and engineering as part of the executive leadership team. Casal’s appointment aims to enhance Dynata’s ability to meet evolving customer demands in research, media, and AI markets.
The appointment aligns with Dynata’s broader strategy to leverage its verified human panel and data capabilities to foster growth. Casal is expected to use his extensive experience in product and technology to accelerate automation and enhance the company’s data science initiatives. His leadership is seen as critical in modernizing Dynata’s data offerings to help organizations respond more rapidly and with greater confidence to market changes.
“Marcus joins Dynata at a pivotal moment in our evolution,” said Mike Petrullo, CEO of Dynata. “As we continue to transform our business and invest in the future, we need leaders who can bring together product vision, technology execution, data strategy, and innovation. Marcus has repeatedly demonstrated an ability to modernize platforms and leverage artificial intelligence to unlock growth.”
Casal brings over 25 years of experience in technology and product leadership from global enterprises. He most recently served as Chief Technology Officer at Lionbridge, where he transitioned service businesses into technology-enabled, AI-driven platforms. Previously, he held executive roles at Acolad and AMPLEXOR International, guiding teams through significant growth transformations and AI innovation programs.
“Dynata’s verified human panel gives us a strong foundation to serve the next generation of research and AI customers,” Casal stated. He expressed eagerness to collaborate with Petrullo and the Dynata team to develop products that clients can easily access and repeatedly utilize, particularly by integrating human insights into AI applications for evaluation and measurement.
In his new role, Casal will unite product, technology, engineering, AI, and data under a structured leadership model aimed at aligning strategy, innovation, execution, and customer outcomes. This initiative is designed to enhance decision-making processes, organizational agility, and product development speed.
“The quality and scale of Dynata’s verified first-party data is a genuine competitive advantage, and technology, data, and AI are increasingly central to how we help clients unlock it,” Petrullo added. “Marcus brings the vision, credibility, and execution capabilities needed to help Dynata innovate faster, modernize our platforms, better leverage our unique data assets, and unlock new opportunities across our business.”
About Dynata
Dynata is the world’s largest first-party data company that provides insights, activation, and measurement. With access to millions of consumers and business professionals worldwide, Dynata offers a comprehensive library of individual profile attributes collected through surveys, making it a valuable resource for high-quality data. The company supports over 6,000 clients, including market research, media, advertising agencies, publishers, consulting firms, and corporate entities across North America, South America, Europe, and Asia Pacific.
