Kellogg’s has updated the recipes for Rice Krispies and Coco Pops in the United Kingdom and European markets, replacing whole rice grains with flour-based ingredients. This change does not affect Rice Krispies sold in the United States or Canada, where the cereals will continue to use rice as their primary ingredient.
WK Kellogg, the division responsible for North American cereals, confirmed that Rice Krispies, Cocoa Krispies, and Frosted Krispies in the U.S. and Canada will retain their original recipes with no ingredient modifications.
The manufacturing rights for Rice Krispies and Coco Pops in Europe were transferred to Mars, which became effective following its acquisition of Kellanova in 2025. This acquisition was part of Kellogg Company’s split into two entities, Kellanova and WK Kellogg, in 2023. WK Kellogg is now under the ownership of Ferrero, a major confectionery company.
Mars, along with Kellanova, plans to implement the new recipes across European markets in the upcoming weeks and months, according to reports.
Changes to Recipes in the UK
In the updated UK recipe, Rice Krispies now contains rice flour instead of whole rice grains, while Coco Pops will include a mix of rice flour and corn flour, both of which now have wheat gluten added. The revised ingredient lists also highlight barley and wheat as allergens.
Kellogg’s UK product page for Rice Krispies identifies rice flour as the primary ingredient, with wheat gluten appearing later in the list.
Rationale Behind the Changes
Kellogg’s explained the reasoning for the recipe changes on a dedicated UK webpage, stating, “The weather is changing how rice and grain crops grow around the world.” The company noted that fluctuations in ingredient quality and texture have prompted the adjustments.
Despite the recipe alterations, Kellogg’s maintains that the cereals continue to provide the same levels of fiber, vitamin D, and iron, and any allergen changes are marked on the packaging. Consumers in Europe are advised to review the updated ingredient lists when purchasing the modified products.
