Broadsmart Forms Partnership with Broadpeak to Enhance Streaming Ad Revenue in Africa
Broadsmart has announced a new partnership with Broadpeak aimed at expanding advertising monetization capabilities for over-the-top (OTT) platforms and free ad-supported streaming television (FAST) channels across Africa. This collaboration is set to enhance revenue generation for broadcasters and content providers by integrating advanced streaming technology and advertising solutions.
The partnership leverages Broadpeak’s technology and Magnite’s advertising solutions, enabling content providers to monetize both live and on-demand content effectively. Broadsmart has already implemented this technology on Afree TV, its platform that provides African entertainment content to audiences both on the continent and in the diaspora.
In addition to Afree TV, Broadsmart operates other streaming services, including SportsCast Africa, which is focused on 24/7 free sports programming. The integration of Broadpeak’s server-side ad insertion (SSAI) technology with Magnite’s SpringServe ad-serving capabilities allows Broadsmart to deliver advertisements seamlessly across its streaming services.
“Free and ad-supported streaming has huge growth potential across Africa as more viewers embrace digital platforms and broadcasters look to engage audiences wherever they are. We make it easier for content providers to build streaming services that delight viewers and generate revenue, combining world-class technology with local market expertise. Broadpeak and Magnite’s proven experience in streaming monetization gives us the foundation to power a new wave of streaming experiences,”
– Yokow Quansah, Managing Director, Broadsmart
The broadpeak.io platform from Broadpeak dynamically inserts pre-roll and mid-roll advertisements into live and video-on-demand (VOD) streams. This technology supports SCTE marker-based ad replacement and allows for personalized advertising experiences across various devices.
Meanwhile, Magnite’s SpringServe technology enhances ad-serving and programmatic capabilities, enabling media owners to explore additional advertising opportunities and manage the delivery of relevant advertisements within their streaming content.
Through this partnership, Broadsmart aims to extend these capabilities to other streaming services throughout Africa, helping broadcasters and content providers improve their advertising delivery systems and create new revenue streams.
“The pace of change in the African streaming market is tremendous, with broadcasters and content providers rapidly developing new services and monetization models. Streaming providers need reliable, flexible ways to introduce personalized advertising and scale their businesses. Through broadpeak.io, we’re helping Broadsmart bring sophisticated ad monetization to more streaming platforms,”
– Jacques Le Mancq, President and CEO, Broadpeak
