Genesis BBQ Co., a South Korean fried chicken franchise, has officially opened its first outlet in Africa, marking a significant step in its global expansion. The new restaurant is located in Johannesburg, a key business and financial center in South Africa.
The opening follows a master franchise agreement signed between Genesis BBQ and Good Tree South Africa in November of the previous year. This partnership allows Good Tree to open additional outlets within South Africa and to sub-franchise them.
BBQ Chairman Yoon Hong-geun emphasized the importance of the Johannesburg location, stating, “The South Africa outlet will serve as a strategic foothold and key market for BBQ’s expansion across Africa. We aim to attract local customers with customized K-chicken and Korean food offerings.” The restaurant will feature the franchise’s signature fried chicken alongside a variety of Korean dishes.
Looking ahead, Genesis BBQ plans to open more locations in South Africa throughout next year. Currently, this is the company’s only outlet on the African continent.
Genesis BBQ operates over 2,400 outlets in South Korea and around 800 international locations across 57 countries, including the United States, Canada, Germany, Japan, and Taiwan. Approximately 300 of these overseas outlets are situated in 33 U.S. states.
Genesis BBQ’s first outlet in Africa at the Cresta Crossing shopping mall in Johannesburg, South Africa. (Photo provided by Genesis BBQ)
