Amid preparations for the ninth China International Import Expo (CIIE), French tire and mobility company Michelin Group is set to unveil a groundbreaking tire composed of 75 percent renewable and recycled materials. This tire, which utilizes recovered carbon black, bio-based synthetic rubber, silica from rice husks, and recycled steel, will make its Asian debut during the event, which runs from November 5 to 10 in Shanghai.
Ye Fei, president and CEO of Michelin China and Mongolia, emphasized the significance of CIIE as a platform for introducing global innovations while meeting the evolving demands of the Chinese market. He noted that this expo facilitates deeper collaboration with local industrial partners.
Alongside the innovative tire, Michelin will also present its Touch Intelligence technology in Asia for the first time. This technology aims to enhance tire monitoring and maintenance through digital advancements.
In addition to Michelin, the American industrial group 3M will participate for the ninth consecutive year, showcasing its latest advancements in automotive, electronics, safety, manufacturing materials, and automation. Several of its products will make their global or China debuts at the expo.
Henry Ding, president of 3M China, stated that the CIIE serves as a vital platform for demonstrating leading-edge innovations and expanding local partnerships. He indicated that the company plans to strengthen its supply chain network within China.
As the expo approaches, companies are finalizing their preparations to leverage this major trade event for promoting their innovative solutions and establishing new connections in the Chinese market.
