ANTA Sports has become the largest shareholder of PUMA, signaling a significant change for the German sportswear brand. This transition was welcomed by PUMA’s Chief Executive Officer Arthur Hoeld, who described it as a vote of confidence in the company’s strategy and leadership.
“PUMA has built one of the most recognized sports brands in the world, with a rich heritage and strong partners,” Hoeld said. He expressed eagerness to cultivate a partnership with ANTA Sports to leverage their combined strengths for sustainable value creation. “We look forward to building a fruitful partnership and exploring areas where our respective strengths can create sustainable value for PUMA and its shareholders on our journey to become a top 3 global sports brand,” he added.
PUMA confirmed that it will retain its independence in management and operations under the new ownership. ANTA Sports has committed to respecting PUMA’s heritage, brand identity, and corporate culture, while also ensuring independent governance and brand autonomy.
Ding Shizhong, Chairman of ANTA Sports, conveyed enthusiasm for this new partnership, expressing confidence in PUMA’s potential. “We are delighted to become PUMA’s largest shareholder and a long-term strategic partner,” he stated. Ding emphasized the brand’s iconic status and highlighted ANTA Group’s intention to contribute its experience to support PUMA’s growth while maintaining its unique characteristics.
PUMA also acknowledged the contributions of Artémis, the previous largest shareholder, thanking them for their support during their tenure. Hoeld remarked on the constructive partnership with Artémis, saying, “We greatly appreciate their long-standing commitment to PUMA.”
Héloïse Temple-Boyer, Chair of PUMA’s Supervisory Board, expressed confidence in ANTA Sports’ ability to drive PUMA’s development and success through its long-term commitment and industry expertise.
This change in ownership comes as PUMA aims to solidify its position in the competitive global sportswear market, working alongside ANTA Sports to enhance its offerings and market reach.
