Deepu Talla, NVIDIA’s vice president of robotics and edge computing, participated in the International AI Summit held in Dublin, emphasizing Europe’s potential in the realm of artificial intelligence. The event brought together EU leaders and industry experts to discuss innovation and technological advancement across the continent.
Talla was part of a panel titled The AI Backbone: Power, Cloud and Critical Infrastructure, alongside Robin Colwell from Intel, Charlotte Baylac de la Codre of Mistral AI, and Jason Lynch, CEO of Equal 1. The discussion, moderated by John Thornhill, innovation editor at the Financial Times, explored how Europe can harness its resources to drive technological growth.
The panel opened with a reference to Jensen Huang, NVIDIA’s founder and CEO, who described AI as a “five-layer cake,” consisting of energy, chips, infrastructure, models, and applications. Talla responded to the panel’s inquiry regarding Europe’s role across these layers, stating that European countries can engage in all aspects but should prioritize applications.
“When you have an AI factory, you’re providing energy and out comes intelligence. It’s quite simply the most valuable commodity that humanity can have,” Talla said, highlighting the significance of intelligence in driving innovation. He also pointed out that the focus should be on how much intelligence is needed and how it can be effectively utilized.
According to Talla, Europe’s extensive manufacturing expertise positions it well to leverage what he called “physical AI” — the application of robotics and AI to enhance manufacturing processes. “Around 70% of GDP is in the physical world, and that makes physical AI one of the largest opportunities ahead of us,” he noted.
Talla emphasized that advancements in physical AI could democratize access to advanced capabilities previously limited to large corporations, creating vast opportunities for small and medium-sized businesses in Europe. He stated that this transformation could enhance the manufacturing base and empower smaller enterprises to compete more effectively.
The panel also discussed how unique local knowledge and market understanding are critical for developing AI models and applications tailored to European needs. Talla expressed a desire to foster collaboration among startups and universities, believing that they represent the potential future of large companies.
In conjunction with the summit, leaders announced the launch of “Startup Ireland,” aimed at supporting entrepreneurs and facilitating the creation of 1,000 new startups in the region. This initiative reflects the commitment to nurturing innovation and entrepreneurship across Europe.


