WALOVI Beverages Group Co., Ltd. introduced its new X-Hero energy electrolyte drink at the inaugural Fortune Southeast Asia 500 Summit in Ho Chi Minh City, Vietnam, on November 3, 2026. The event gathered regional business leaders and executives from multinational companies.
X-Hero features natural plant-based ingredients, including ginseng and coffee beans, combined with electrolytes to cater to the increasing demand for convenient and natural energy solutions among young consumers.
Ye Jizeng, Vice President of WALOVI, noted that the global beverage industry is shifting towards mainstream plant-based options. To adapt, WALOVI is evolving from a single-product company into a full-category business and expanding its reach from a domestic brand to an international one.
The company has been actively enhancing its presence in Southeast Asia, exemplified by its partnership with Baosteel Can Making Malaysia in May 2025 to boost localized production. In Singapore, WALOVI established its international headquarters in August 2026 to manage regional strategies and resources. Additionally, the company hosted a global investment promotion conference in Jakarta, Indonesia, this year, where it presented its classic and international product ranges and secured agreements with local distributors.
Vietnam has been a focal point for WALOVI’s growth since it began its development efforts in the country in 2021. After launching the WALOVI Vietnam Can in May 2026, the debut of X-Hero signifies the brand’s expansion in this market, which WALOVI identifies as its largest and fastest-growing in Southeast Asia. Factors such as Vietnam’s hot climate, spicy cuisine, and familiarity with herbal ingredients contribute to the favorable market for functional beverages.
WALOVI acknowledges the diversity across Southeast Asia, recognizing that varied languages and developmental stages necessitate tailored approaches for different markets. The company plans to continue its focus on product innovation and collaboration to reach a broader international audience, responding to the ongoing evolution of the beverage sector.
